Demand Generation

Are your reps the most expensive cold calling team in the industry?

Acceleral has extensive experience with demand generation, and we always apply a focus on establishing - and measuring - your Return on Investment (ROI). It always comes back to "has this made a sale" for us, allowing you to continually review your lead cost and select those techniques that provide the most bang for buck:

Planning and setting up Google AdWords campaigns, including Google Analytics so you can benchmark the impact of each campaign and keywords;
Crafting effective outbound emails, as well as the mechanisms required to keep your messages within the bounds of the Spam Act;
Developing a successful telesales programme, the critical support function for any outbound demand generation that you undertake;

We can also draft appropriate communication and promotion messages for these campaigns, to ensure your sales teams are fully aware of what’s going on when, and won’t be confused when customers call – or worse, confuse the customer by not knowing what’s going on.

Please contact us to discuss how Acceleral can assist your sales efforts.